This is our second season carrying UGLY, a brand from Milwaukee promoting originality. UGLY is all about being yourself and never compromising that, just like Hans Christian Andersen said. These cats have been under wraps for 5 years making sure their line is launched squeaky clean and with the right focus. It’s all about being united through individuality so UGLY is a huge supporter of local artists and musicians so you’ll be seeing their name poppin’ up on flyers around town.
I’m feelin’ the Snellen Chart “Embrace Me” T and the UGLY houndstooth print is exclusive to the shop.

Milwaukee is UGLY.

Real men and Poco wear henleys. No really, This henley is heathered, premium and cozy.


MODA3 is the only place in Milwaukee to get UGLY, swing through.
UGLY = anything but ugly